Humorously red, grey and white wooden christmas background with santa hats.

If your business is retail-focused, you have one goal at this time of year and that is Christmas sales. November and December can account for 20% of annual sales for businesses, and for those AFA Members who have online stores this is for you too. You need to start preparing for it NOW! According to research 62% of shoppers start searching for ideas from October. Have you thought about strategies that develop customer loyalty ? You also need to think past Christmas as a lot of shoppers are in the market in January too. This is the time to plan, and work on your strategy for the end of the year now – don’t leave it until December (like your Christmas shopping!)